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李子園(605337.SH):圍繞主營業務積極佈局新零售及三胎相關產品
格隆匯 05-12 16:44

格隆匯5月12日丨李子園(605337.SH)在互動平台表示,公司在報吿期內圍繞主營業務積極佈局新零售及三胎相關產品。在渠道建設方面,公司持續深化與大型商超賣場、連鎖系統等傳統渠道的合作,並重點開拓學校、早餐店、單位食堂、酒店、網吧等具有場景化消費需求的特通渠道。同時,公司通過天貓超市、京東超市、天貓旗艦店、京東旗艦店、淘寶企業店和拼多多等網絡平台直銷產品,以適應新零售發展趨勢。 在產品方面,公司注重產品創新,推出了符合消費者健康需求的創新產品,如“VitaYoung活力維他命”維生素水,滿足年輕消費羣體及家庭消費升級的生活場景。此外,公司還推出了粗糧系列(五紅、五黑)飲品及六零系列的維生素水系列等產品線,不斷豐富大健康產品矩陣,以適應三胎政策下消費者對健康飲品的需求。

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