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香港科技探索(01137.HK):4月平均每日訂單總商品交易額同比下跌2.8%

格隆匯5月12日丨香港科技探索(01137.HK)公告,於2025年4月,集團香港電子商貿業務表現受壓,主要受香港居民出境旅遊持續上升影響。由於清明節及復活節長假期,導致2025年4月每日平均出境人次較2025年3月上升12.0%,而較2024年4月則上升32.6%。

1.2025年4月的平均每日訂單總商品交易額爲21,000,000港元,較2025年3月的22,000,000港元下跌4.5%,而較2024年4月的21,600,000港元則下跌2.8%,主要是假期相關的旅遊活動影響本地消費者參與度。

2.獨立客戶數目由2025年3月的599,000人下跌2.8%至582,000人,而較2024年4月的594,000人則下跌2.0%。

3.每月活躍HKTVmall應用程式使用者由2025年3月的1,609,000人下跌2.6%至1,567,000人,而較2024年4月的1,627,000人則下跌3.7%。

儘管客戶及訪客數據略爲疲弱,但在重大假期期間出遊上升的情況下,仍展現出HKTVmall維持活躍用戶基礎的韌性。

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