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美股異動丨嗶哩嗶哩盤前漲超7.3% “618”加深與天貓京東種草合作
嗶哩嗶哩(BILI.US)盤前漲超7.3%,報18.82美元。消息面上,“618”大促即將到來,B站推出商業化AI數據洞察能力,將幫助品牌和商家在投前洞察、達人匹配、創意生成,投後策略覆盤在內的營銷全鏈路帶來提效。今年“618”,B站持續加強與淘天、京東等電商平臺的緊密合作,升級數據共建計劃、強化種草合作。去年“雙11”大促期間,B站帶貨GMV同比高速增長154%,千元以上消費品訂單量爲去年同期2倍。“星火計劃”數據顯示,B站給全部垂直行業帶去的新客率均超50%。(格隆匯)
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