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特斯拉4月銷量“滑鐵盧”,馬斯克能否力挽狂瀾?

繼歐洲市場滑鐵盧後,特斯拉在華銷量同樣“滑坡”。

最新數據顯示,特斯拉4月交付量同比下降6%。,這已經是連續第七個月下滑了

週三美股開盤,特斯拉震盪微跌,現報275.17美元。

今年以來,特斯拉股價加速墜落,年內跌幅超31%;目前總市值爲8862.46億美元。

深陷困境的特斯拉

持續激烈的市場競爭下,特斯拉扛不住了。

據中國乘用車協會數據,特斯拉中國4月交付量達58459輛,同比下降6%。

而相對其3月78828輛的交付量,環比驟減了25.8%。

對比來看,在中國市場中比亞迪則妥妥穩居首位。

4月比亞迪乘用車銷售37.26萬輛,同比增長19.4%,2025年累計銷量突破135萬輛。

而在一衆本土新勢力中,零跑汽車同比增長173%,小鵬汽車同比增長273%,蔚來同比增長53%,理想汽車同比增長31.6%。

由此可見,隨着國內新能源車市場競爭愈發激烈,特斯拉在華的市場份額正逐步被蠶食。

而除了中國外,特斯拉歐洲市場更是“慘不忍睹”。

早前,因爲馬斯克的政治主張,歐洲爆發了抵制特斯拉浪潮,緊接着“陣痛”降臨。

數據顯示,4月特斯拉在英國銷量創下“兩年新低”新車銷量同比降62%。德國銷量接近“腰斬”,特斯拉4月在德僅銷售了885輛汽車,同比大幅下降45.9%。

此外,瑞典下降81%,荷蘭下降74%,丹麥下降67%,法國銷售額同比下降59%,瑞士下降50%,葡萄牙下降33%。

馬斯克能否力挽狂瀾?

事實上,特斯拉的頹勢正在加速。

今年一季度,特斯拉的全球交付量同比下滑了13%至33.67萬輛,創下自2022年第二季度以來的最低季度交付量。

其中,中國市場份額跌破8%。

銷量打“骨折”外,營收、利潤也雙降。

今年第一季度,特斯拉營收193.35億美元,同比下降9%;淨利潤4.09億美元,同比下降71%。

自馬斯克從政後,他一腔熱血想給美國政府“刮骨療傷”,但現實卻給了他“連環暴擊”。

從改革先鋒到全民公敵,特斯拉替馬斯克成爲了“炮灰”。

隨着股價和業績雙殺後,華爾街甚至傳出了“馬斯克要被掃地出門”的消息

雖然隨後便被馬斯克和特斯拉怒斥是假消息,但不排除特斯拉的股東們已經怨聲四起。

眼下,馬斯克正準備抽身政壇,重返特斯拉一線。

在4月的財報電話會上,他宣佈從五月開始將把更多時間投入到特斯拉。

同時,他還力勸特朗普別加關稅,但顯然此時的川普已不再是彼時的川普了。

近來,馬斯克明顯更專注於特斯拉了。

不過對於目前的特斯拉,華爾街都怎麼看?此前,標普全球將公司信用評級下調至垃圾級。

另外機構投資者季度持倉報告顯示,貝萊德、先鋒領航等巨頭減持超4000萬股。

高盛最新給予特斯拉“中性”評級,目標價爲235美元。

該行認爲,特斯拉在中國市場運用其完全自動駕駛(FSD)軟件的能力對其未來走勢至關重要。

隨着馬斯克在5月重新積極參與公司事務以及新車型的計劃推出,高盛將關注特斯拉在北美和歐洲的消費者調研得分是否有所改善。

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