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萬達電影(002739.SZ)2024年度由盈轉虧至9.4億元

格隆匯4月29日丨萬達電影(002739.SZ)公佈2024年年度報告,2024年,公司實現營業收入 123.62億元,同比減少15.44%;淨虧損9.40億元,上年同期盈利9.12億元,基本每股虧損0.4313元。

2024 年受全國大盤票房下滑較大影響,公司院線經營短期承壓,國內直營影院實現票房 64.7 億元,較上年同期下降 25.1%,觀影人次 1.4 億,較上年同期下降 23.7%。

報告期內,公司建立全業務條線垂直管理模式,進一步加強排片業務精細化管理,確保票房最大化;通過線上線下多元化的市場品牌營銷活動拉動人次增長,借勢熱門檔期影片資源和合作平臺流量實現會員轉化,新增會員超過 1,000 萬人,累計會員接近 7,000 萬人,自渠票房佔比突破 36%,其中線上自渠佔比同比提升 3.9 個百分點;大客戶拓展方面,公司聚焦頭部企業合作,新增大客戶 2.2 萬家,客戶結構佔比更趨平衡,收入佔票房的比重亦持續提升。

2024年公司澳洲院線Hoyts經營保持穩定,票房收入約2.87億澳元2,同比下降2.05%,觀影人次1,593萬,同比下降 1.4%。雖然票房和人次受海外市場恢復不及預期影響小幅下滑,但 Hoyts 澳洲市場份額穩步提升至 26.9%,同時作爲澳大利亞最大數字廣告屏公司,其廣告業務實現逆勢增長。

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