五糧液(000858.SZ):2024年淨利潤同比增加5.44%至318.53億元 擬10派31.69元
格隆匯4月25日丨五糧液(000858.SZ)公佈2024年年度報告,報告期內,實現營業收入891.75億元,同比增加7.09%;歸屬於上市公司股東的淨利潤318.53億元,同比增加5.44%;歸屬於上市公司股東的扣除非經常性損益的淨利潤317.42億元,同比增加5.40%;基本每股收益8.2062元。擬向全體股東每10股派發現金紅利31.69元(含稅)。
五糧液產品。2024年,公司緊扣“抓動銷、穩價格、提費效、轉作風”方針,持續提升五糧液品牌市場地位。
一是核心產品表現亮眼,產品矩陣不斷豐富。第八代五糧液產品價格基本穩定,1618、39度五糧液消費氛圍濃厚;全年煥新上市45度、68度五糧液,戰略發佈經典五糧液10、20、30、50產品系列;上新金熊貓紀念酒、考古五糧液等文化酒;持續豐富並加大投放差異化產品,真正實現多輪驅動。
二是品牌宣傳塑造新形象,品牌聲量持續擴大。深度參與央視春晚秋晚、巴黎奧運會等重大活動,聯合打造和美之夜特別晚會,全年品牌曝光超200億人次;與湖南衛視合作《中餐廳》等高熱度爆款節目;持續佔位博鰲亞洲論壇、APEC等高端平臺活動,有效拉昇品牌力。
三是渠道佈局加快完善,市場份額穩步提升。傳統渠道持續優化商家結構,全年新增核心終端1.6萬家,推動終端網點擴容提質;直營渠道“三店一家”建設成效明顯,目前專賣店數量超過1700家;新興渠道內容電商佈局全面完成。
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