2024中國市場商品銷售統計結果出爐 藍月亮洗衣液、洗手液市佔率再獲第一
4月16日，由中國商業聯合會、中華全國商業信息中心聯合主辦的"2025中國消費品市場發展大會暨第三十三屆中國市場商品銷售統計結果發佈會"在北京召開。本次盛會以"向新而行，以質致遠"為主題，聚焦新質生產力驅動下的消費升級路徑，被業界譽為"中國零售市場的風向標"。
根據會議公佈的2024年度中國市場商品銷售統計結果，藍月亮洗衣液、洗手液繼續榮列同類產品市場綜合佔有率第一。這已經是藍月亮洗衣液連續16年(2009-2024)、洗手液連續13年(2012-2024)獲此殊榮。據瞭解，自中國商業聯合會於2009年開始統計洗衣液品類以來，藍月亮是首個且唯一榮膺洗衣液市佔率第一的品牌。
中國商業聯合會副會長劉勇在致辭中強調，新質生產力要求企業創新產品服務、優化消費場景、構建綠色智能生態，這與藍月亮的戰略實踐高度契合。作為中國專業的家庭清潔解決方案提供商，藍月亮三十餘年來始終堅持以消費者為中心，以創新為驅動力，不斷推出領先行業的產品，引領中國消費者洗滌方式的升級與改變。自2008年推出深層潔淨洗衣液，開啟中國洗衣"液"時代，顛覆式改變了消費者的傳統洗衣習慣，也為藍月亮在洗滌行業的領先地位奠定了堅實基礎。2015年藍月亮推出國內首款計量式泵頭裝「濃縮+」洗衣液——機洗至尊洗衣液，再次推動中國洗滌行業進入 "濃縮+"洗衣新時代。
此外，藍月亮持續對至尊進行迭代升級，先是創新升級推出至尊生物科技洗衣液，又陸續研發了深層潔淨款、除菌去味款、運動特效款以及全效潔淨款，以滿足消費者多元化的洗衣需求。近期，藍月亮在此基礎上推出至尊洗衣精華，助力消費者享受更高品質的潔淨生活體驗。
值得一提的是，藍月亮還注重將優質產品搭配科學的方法，圍繞不同污漬類型、不同機洗模式，提出包括預塗、浸泡、時長三大關鍵要素的洗衣三錦囊，結合科技創新產品，助力消費者解決各類清潔難題，進一步提升洗滌體驗，為大眾帶來全新高效、輕鬆、愉快的洗衣與生活方式。
當下，國內洗衣液市場正朝濃縮化、環保化演進。作為行業領先企業，藍月亮堅定推進"濃縮+"戰略，以創新推動行業向綠色化、高效化、品質化發展，讓每一箇中國家庭都能享受科技帶來的潔淨之美。
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