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東方明珠(600637.SH):“基於多模態特徵的大屏智能推薦算法優化”項目通過技術驗收
格隆匯 04-11 15:34

格隆匯4月11日丨東方明珠(600637.SH)公佈,旗下全資子公司百視通網絡電視技術發展有限責任公司(簡稱“百視通技術”),為了縮短用户瀏覽路徑,激活存量優質內容,提升運營編排效率並提高點擊轉化率、收視時長、訂購轉化率等核心指標,開展了“基於多模態特徵的大屏智能推薦算法優化”技術研發項目。該項目已於近日通過了技術驗收,且已形成1份軟件著作權並取得由國家版權局頒發的計算機軟件著作權登記證書。通過完成IPTV上海移動首頁節目推薦行組、首頁主題推薦行組、首頁鏈接和欄目入口、點播詳情頁、點播播控頁、直播回看列表頁、直播回看播控頁、高光時刻視頻流、5G雲TV視頻流等全部推薦場景覆蓋,各場景點展比均有所提升(按IPTV上海移動和5G雲TV指標統計)。雲原生智能推薦平台搭建已完成,已具備對外服務能力,支持新平台快速部署。其中多模態特徵、知識圖譜等技術研究,已在主題推薦、個性化推薦等場景進行應用。

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