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五穀磨房(01837.HK)2024年淨利1.88億元 同比增長23%
格隆匯 03-31 23:59

格隆匯3月31日丨五穀磨房(01837.HK)公吿,截至2024年12月31日止年度全年業績,公司實現收入20.6億元,同比增長12%;公司擁有人應占年內溢利1.88億元,同比增長23%;每股盈利0.087元。董事會建議就截至2024年12月31日止年度宣派末期股息每股普通股0.04港元(相當於約人民幣0.0369元,匯率為人民幣1元約等於1.0836港元)(2023年:人民幣0.0323元)。末期股息將以港元派發。

公司的品牌建設圍繞着向消費者透傳"五穀磨房,食養有方"的品牌價值和定位展開,運用多重社交媒體矩陣,重點打造五穀磨房"配比有方"、"選材有方"、"工藝有方"三維一體的"食養有方"品牌形象。

在"配比有方"方面,公司堅持古方今研、追求科學為證。五穀磨房的核心產品配方均源自經典食養方,樹立尋方、解方、用方三維一體創新經典食養方,聯合權威頂尖科研機構成立"穀物營養研究中心"、"食養黑芝麻研究院"共同深耕,詢證科學營養,並與"中國營養學會"戰略合作配方指導。

此外,公司堅持科學為證,經第三方專業機構實驗,獲得多項報吿論證本公司多款產品具備"養髮"、"養胃"、"降血脂"的功能。本公司注重提升傳播內容的質感,創新傳播渠道,深耕垂類圈層,接觸更多潛在消費者,結合於多社交媒體平台KOL、KOC和內容種草,逐步建立起消費者對品牌科學性的深度信任。

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