巨星傳奇(06683.HK)公佈年度業績 創造及營運業務收入大幅增長約65.1%
格隆匯3月31日丨巨星傳奇(06683.HK)公告，截至2024年12月31日止年度，公司收入人民幣584.0百萬元，較2023財年增加約35.8%；毛利人民幣327.0百萬元，較2023財年增加約18.4%；純利人民幣50.2百萬元，較2023財年增加約21.3%。
於報告期間，憑藉集團於明星IP運營及開發方面的專長及整合相關資源的能力，集團IP創造及營運業務持續錄得顯著增長。集團創造及營運業務於2024財年錄得收入人民幣314.3百萬元，較2023財年的人民幣190.4百萬元增長約65.1%。
集團於2024財年IP創造及營運業務表現顯著增長，主要是由於集團兩大電視節目成功播出，即(i)由周傑倫先生主演的戶外真人互動綜藝節目「周遊記2」於2024年上半年播出，反應熱烈；及(ii)以庾澄慶先生爲中心的音樂脫口秀節目「樂來樂快樂」，於2024年6月至8月期間於浙江衛視及多個線上平臺播出。該節目於同時段同類綜藝節目中一直保持最高收視率，在微博上產生超過200個熱搜，累計超過150百萬條相關評論。於2024財年上述電視節目播出產生的收入爲人民幣167.6百萬元。
於報告期間，集團新零售業務持續表現強勁，錄得收入約人民幣269.8百萬元，較2023財年增長約12.5%。集團的旗艦產品－魔胴咖啡繼續受消費者歡迎。根據灼識行業諮詢有限公司的資料，魔胴咖啡於2024年繼續在中國防彈飲料市場排名第一（按銷售額及銷量計）。集團其他產品亦獲得市場高度認同。
集團將繼續開發受歡迎的媒體內容，並針對其核心明星IP策劃各種活動。具體而言，「周遊記3」已製作完成，且該節目已於2025年3月開播。此外，由劉畊宏先生主演的全新騎行主題綜藝節目及其他節目亦預計將於今年播出。
集團計劃於來年參與國際知名明星演唱會的投資。憑藉其於明星IP開發及營運方面的經驗，集團將探索與該等國際明星合作的機會，以開發具有明星特色的二次元風格化身、數碼人及專屬產品。
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