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青島啤酒股份(00168.HK):2024年淨利潤43.45億元,同比增加1.81%
格隆匯 03-30 18:42

格隆匯3月30日丨青島啤酒股份(00168.HK)發佈2024年年度報告,營業收入321.38億元(人民幣,下同),同比減少5.3%;歸母淨利潤43.45億元,同比增加1.81%;基本每股收益3.191元;擬派發股利每股2.2元。

報告期內,公司充分發揮青島啤酒的品牌和品質優勢積極開拓市場,鞏固提升“一縱兩橫”戰略帶市場建設,聚焦資源強化基地市場優勢地位。公司創新市場運營模式,加快新商業、新零售業務拓展,報告期內公司線上產品銷量同比增長21%,連續12年保持增長;公司加快推進新鮮直送業務佈局,青島精品原漿和水晶純生啤酒產品在24座城市實現新鮮直送,滿足了消費者個性化、多元化、場景化需求。

報告期內,公司繼續實施青島啤酒主品牌+嶗山啤酒全國性第二品牌的品牌戰略,發揮品牌引領作用積極開展品牌推廣和產品營銷活動,通過產品創新、立體化品牌運作和多元化場景下的沉浸式體驗,公司品牌影響力進一步提升。

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