綠城管理控股(09979.HK)公佈年度業績 訂單結構逐年優化 集團無銀行負債
格隆匯3月28日丨綠城管理控股(09979.HK)發佈公吿，截至2024年12月31日止年度，集團收入達到人民幣3,441.2百萬元，同比增長4.2%；行政開支達到人民幣481.1百萬元，較上年同期人民幣514.5百萬元下降6.5%；本期內綜合毛利率達到49.6%，歸屬於公司股東的淨利潤達到人民幣801.1百萬元；本報吿期內集團司經營活動現金淨流量達人民幣291.7百萬元，集團無銀行負債。董事會建議向股東派付2024年的末期股息每股人民幣0.24元。
針對2024年上半年代建行業面臨的市場挑戰，公司短期內迅速採取了強而有力的應對措施，對中長期提出改革措施，包括組織架構優化、薪酬績效優化和考核激勵優化等，實現了較好的經營結果。2024年下半年，新拓代建費和代建費收款季度環比穩步回升，全年各項經營指標保持行業領先，市佔率進一步提升，新拓訂單總量、交付總量、銷售額、產品力等繼續穩居行業首位。
2024年，公司繼續保持房地產代建服務領域行業第一，代建行業市佔率22.1%，較2023年進一步提升1.7個百分點，連續九年保持20%以上的代建行業市佔率。
截至2024年12月31日，公司代建項目已佈局中國30個省、直轄市及自治區的130座主要城市；合約項目總建築面積125.6百萬平方米，較去年同期增長5.0%。在建面積53.96百萬平方米，較去年同期增長2.9%。
在全國化的佈局下，主要經濟區域（含：環渤海及京津冀城市羣、長三角經濟圈、珠三角經濟圈、成渝城市羣）持續保持較大比重：合約項目預估總可售貨值達人民幣7,201億元，規模佔整體可售貨值的77.3%，與去年同期基本持平。此外，一二線城市建築面積達55.3百萬平方米，佔總建築面積的44.0%，較上年同期提升7.6%。公司通過差異化拓展策略，實現了訂單結構的逐年優化。
營銷方面，綠城管理全面推行數字營銷，大幅提升拓客及轉化效率，精細管控費用，創新營銷推廣，靈活調整銷售策略，針對重難點項目，強化團隊攻堅水平，為B端委託方兑現經營價值，2024年公司實現總銷售金額人民幣1,050億元，繼續維持行業首位。
面向未來，在經濟邁向高質量發展的關鍵階段，綠城管理將充分發揮行業新質生產力的引領作用，堅定不移地致力於成為中國代建行業的標杆企業和輕資產開發模式的先行者，以卓越品質累積市場信任，以專業能力兑現長期價值。公司將攜手各方共建共享，充分彰顯代建模式在新時代發展格局中的獨特優勢，引領行業邁向高質量發展的新階段。
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