都市麗人(02298.HK)2024年度業績:淨利大幅增長196.96%,優化渠道佈局,電商成新動力
格隆匯3月28日丨都市麗人(02298.HK)公佈年度業績,截至2024年12月31日止年度,集團收入爲人民幣30.10億元,同比增長9.18%;公司擁有人應佔利潤爲人民幣1.26億元,同比增長196.96%,基本每股盈利爲人民幣5.8分,擬派每股末期股息0.5港仙。此外,集團於2024年度貼身衣物產品、產業項目及物流的分部業績(金融資產減值損失前)分別爲約人民幣9764.9萬元和約人民幣1.22億元,同比分別增長約77.0%及約650.4%。
相關增長主要是由於(i)成功與集團之聯營商合作拓展集團的電子商務業務,從而大幅提升集團在中國的市場份額,令集團於2024年度之營運業績得以改善;(ii)集團有效的成本控制和效率提升也進一步降低了集團的營運成本;及(iii)集團位於中國廣東省東莞市鳳崗鎮的產業項目("玉泉項目"),若幹單位已於2024年度完成交付併入賬確認爲收入。
在電商渠道方面,2024年上半年成功拓展與聯營商合作,通過融合線上線下的銷售渠道,從多方面提升市場份額,業務發展取得突破。截至2024年12月31日止年度,集團電商成交商品總額(“”GMV“”)超過人民幣15億元,較2023年12月31日止年度同比增長超過100%。隨着2025年與聯營商的進一步合作,集團預期在電商業務上將取得顯著成績,成爲集團業績的另一增長動力。
在2024年里,集團始終堅持長期主義,專注於內功修煉,作爲應對經濟週期的核心策略。在「打造國民品牌」的戰略引領下,通過提升品牌價值、打造爆款產品、夯實渠道基礎、優化運營管理及提升效率等一系列舉措,於2024年取得了一定的成績。
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