子不語(02420.HK):2024年股東應佔淨利潤1.51億元,品牌化建設助力毛利率大幅提升
格隆匯3月27日丨子不語(02420.HK)發佈公告,2024年,公司錄得總收入約人民幣33.251億元,較2023年上漲10.8%;股東應佔淨利潤約人民幣1.508億元,較2023年虧損約人民幣2.658億元扭虧爲盈。過去的2024年,集團推行了一系列改革措施,並取得了顯著成效,爲公司未來發展打下堅實基礎:年內,公司加強品牌化建設,對現有品牌進行梳理,打造多個核心品牌並向高端市場進軍。首次成立品牌事業部,規劃和管理核心品牌全系列。公司未來會根據品牌調性開款,聚焦核心品牌和消費者需求,減少渠道壓力,實現從“產品出海”到“品牌出海”的轉變。
2024年度集團的收入增長約10.8%,主要是由於集團加強了品牌化建設、加大了營銷推廣力度,帶動亞馬遜平臺及TikTok平臺收入增長。集團於2024年度的毛利率約74.3%,較2023年度的約65.2%增加了9.1個百分點。是由於2023年度集團完成了戰略及優勢產品的梳理,對部分週轉較慢的存貨進行清理,從而導致銷售成本增加,毛利降低。排除存貨清理影響,毛利率變動不大,基本保持穩定。
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