百奧家庭互動(02100.HK)2024年度業績：聚焦核心內容優化創新，堅守IP精細化長線運營戰略
格隆匯3月27日丨百奧家庭互動(02100.HK)公佈年度業績，公司持續深耕女性向、寵物收集及養成等優勢遊戲細分領域，依託對用戶需求的敏銳洞察，藉助人工智能("AI")等前沿科技工具，在全力推進降本增效的同時，也不斷驅動玩法與內容的迭代創新，爲用戶呈上極致且身臨其境的多元高質量遊戲體驗。2024年度，公司實現收益人民幣5.45億元，實現毛利人民幣2.52億元。
年內，百奧緊密貼用戶需求，全方位、深層次地在遊戲內容、創新玩法、知識產權( "IP")聯動等多維度展開探索，大力推動遊戲玩法及內容的持續革新。上線超過三年的核心手遊「奧奇傳說」，憑藉對遊戲內容的精益求精，年內流水同比仍然持續增長。已上線兩年有餘的手遊「奧比島：夢想國度」，年內持續推出高質量、獨具特色的版本內容，攜手故宮宮廷文化IP「宮里的世界」、潮玩IP幽靈熊、EMMA及Laura，以及動漫IP飛狗等十個知名IP展開跨界聯動，成功實現IP內容與遊戲玩法的良好融合，贏得用戶的喜愛及認可；七月上線的兩週年版本「星海週年」與知名影視IP《巴啦啦小魔仙》展開聯動，全新推出的海底探索捕魚玩法，表現突出。而上線超過十二年的「奧奇傳說頁遊」，年內持續結合玩家體驗需求進行玩法機制創新，專注提升美術質量，憑藉愈發精細化的內容，核心用戶黏性保持穩定。
2025年，公司將持續聚焦遊戲細分賽道，深化IP精細化運營舉措，不斷挖掘用戶需求，爲玩家帶來極致的遊戲體驗。同時，公司將持續探索遊戲與中華傳統文化的創意融合，爲核心IP注入新鮮文化元素，從而提升現有核心遊戲的全生命週期，並通過創新營銷形式，爲玩家帶來更加多元、豐富的遊戲體驗，進一步鞏固百奧在細分賽道的領先市場地位。與此同時，百奧將全力構建豐富多元的產品研發矩陣，現階段已有多款產品處於積極籌備階段，正蓄勢待發，未來還將持續探索科技賦能、強化海外佈局，積極開拓新的增長點。伴隨更多產品在全球相繼面世，百奧將進一步提升細分賽道競爭優勢，增強百奧在全球遊戲市場中的競爭力。
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