可靈1.6模型登頂全球視頻生成大模型榜單，多家機構看好快手AI能力
近日，快手科技發佈2024年全年業績，總營收達1269億元，同比增長11.8%；經調整淨利潤177億元，同比大幅增長72.5%。三大業務板塊中，線上營銷服務收入貢獻佔比57.1%，直播收入佔比29.2%，其他服務(含電商)收入佔比13.7%，廣告與電商業務增速均超20%，成爲核心增長引擎。
多家大行發佈績後研報，認可快手2024年第四季度業績的穩健表現。瑞銀髮布報告顯示，將快手目標價從76.4港元上調至83.4港元，維持"買入"評級。該行預測快手電商業務全年GMV增長率將達13%-15%，超越行業平均水平，供應鏈與推薦算法的持續優化爲增長提供動力。
作爲中國第二大短視頻平臺，快手在用戶規模、用戶粘性以及內容生態等方面均展現出強大的競爭力。2024年Q4，快手的平均日活躍用戶數和平均月活躍用戶數均保持穩定增長，快手DAU(日活躍用戶)達4.01億，MAU(月活躍用戶)達7.36億，用戶日均使用時長125.6分鐘，社區活躍度與用戶黏性持續提升。
瑞銀認爲，快手在AI領域的佈局和應用取得了顯著進展，成爲其未來發展的關鍵驅動力。通過將AI技術深度融入內容創作、推薦算法以及商業化變現等各個環節，快手不僅提升了用戶體驗和平臺運營效率，還爲廣告主提供了更加精準、高效的營銷解決方案。
報告顯示，瑞銀預測其2025年收入達4.5億元(自變現啓動至2025年2月累計收入1億元)。長期目標是將可靈打造爲全球1200億美元視頻創作市場的AI基礎設施。若成功，快手有望從"中國第二大短視頻平臺"升級爲"AI視頻生態領軍者"。
3月27日，全球知名AI基準測試機構Artificial Analysis發佈了最新的全球視頻生成大模型榜單，快手可靈1.6pro(高品質模式)以1000分的Arena ELO基準測試評分登陸圖生視頻(Image to Video)賽道榜首，Google Veo 2、Pika Art位居榜單第二、三名。去年12月，可靈推出1.6模型，在視頻生成的文本響應度、動態表現及畫面質量等維度保持全球領先。
此外，對於AI賦能，行業均對快手有較高期待。招銀國際預測，預期今年AI將逐漸開始產生可觀收入並賦能現有業務。建銀國際也在研報中稱，AI技術的進步正不斷增強快手的生態系統，尤其是在廣告和直播方面，爲廣告主帶來更高的投資回報率，同時推出新的營銷解決方案，如數字人直播等。
同時，多家機構預計快手2025年淨利潤將突破250億元，當前股價對應2025年預測市盈率僅7倍左右，估值處於歷史低位。瑞銀等機構認爲，當前估值仍具吸引力。
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