虎視傳媒(01163.HK)2024年總收益同比增長3.1%至3.03億元
格隆匯3月26日丨虎視傳媒(01163.HK)公告,截至2024年12月31日止年度年度業績,公司的總收益同比增長3.1%至約人民幣3.03億元,主要反映CPA定價模式收益上升,此乃主要由於金融、教育及實用工具及內容應用程序開發廣告的業務規模擴大,被CPC/CPM定價模式的收益減少部分抵銷,乃主要由於電子商務及旅遊貢獻的收益減少所致。公司錄得年度虧損約人民幣480萬元,而上年度則爲虧損約人民幣1150萬元。母公司普通權益持有人應佔每股虧損0.01人民幣元。
公司已積累來自不同行業的廣告主羣體,包括實用工具及內容應用程序開發商,以及電子商務、媒體、旅遊、金融、遊戲、教育、醫療及電影行業的公司。於2024年12月31日,公司的廣告主數目達1,332名(於2023年12月31日:785名)。本年度,廣告主的廣告開支約爲人民幣31億元(上年度:約人民幣27億,增長約14.8%)。
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