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研報掘金丨民生證券:金山辦公WPS365增速亮眼,維持“推薦“評級
格隆匯 03-25 15:48

民生證券研報指出,金山辦公(688111.SH)24年實現歸母淨利潤16.45億元,同比增長24.84%。公司公開電話會解釋公司調整業務披露口徑及未來五年加強用AI改造現有業務的戰略規劃。2024年起公司調整業務披露口徑,同時推動營銷體系重構。公司逐步推進營銷體系重構,2024年拆分B端、G端兩大事業部,2025年公司將繼續加大營銷體系建設,加大品牌投入,同時完善渠道建設。此外,2024年,公司研發投入16.96億元,同比增長15.16%,創歷史新高。金山辦公個人訂閱付費用戶數與ARUP在AI賦能下有望持續增長,同時WPS 365實現一站式AI辦公增速亮眼,維持“推薦“評級。

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