北京和樾望雲、和樾玉鳴同日開盤,總成交額152億
3月21日,越秀地產北京海澱項目和樾望雲、和樾玉鳴同日開盤,當日售出超1000套,總成交金額152億元。這是2025年開年以來北京市場開盤項目銷售首次超百億,也創下同期市場銷售額新高,爲持續回暖的北京房地產市場注入強勁動力。
和樾望雲、和樾玉鳴均位於北京海澱區稀缺板塊,周邊匯聚了清華附中等優質教育資源,以及“兩河三山”等生態資源,商業配套也十分成熟,地段優勢顯著。爲進一步打造好產品,越秀地產還分別攜手華潤、綠城進行聯合開發,其中,和樾望雲以東方文化與國際標準融合爲理念,打造兼具文化底蘊與現代品質的居住空間,和樾玉鳴則聚焦中產精英“貴隱於市”的居住情懷,營造低調奢華的居住體驗。
憑藉稀缺地段和卓越產品力,雙盤一經推出便引發市場強烈反響,成爲海澱區高端住宅市場的標杆之作。據悉,兩個項目均爲一次性取證,在行業內具有較高評價,這也從側面印證了市場熱銷的好產品邏輯。
事實上2025年開年以來,越秀地產已在北上廣等多個城市迎來熱銷,上海靜安天玥項目開盤即售罄,銷售額達23億;北京星樾首次開盤便收穫26.8億銷售額;上海蘇河和樾府四次開盤四次售罄,累計銷售額達69億;廣州“廣府系”瓏悅西關、熙悅江灣等項目憑藉出色的產品力,吸引上千人踊躍購買。
項目熱銷直接推動了公司業績提升,根據越秀地產公告,該公司1-2月銷售額同比上升23.8%,其中2月銷售額約63億元,同比大幅上升超63%,行業表現十分亮眼。
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