白酒消費逐步進入理性時代！捨得酒業“爆雷”，淨利潤同比下滑80%
今日盤後，捨得酒業公佈了2024年財報。
由於白酒行業需求偏弱，捨得酒業去年淨利潤同比減少80.46%，並在第四季度由盈轉虧。
截至今日收盤，捨得酒業最新報58.71元/股，總市值195.6億元。
Q4由盈轉虧
捨得酒業公告，2024年度公司實現營業收入爲53.57億元，同比減少24.41%；歸母淨利潤爲3.46億元，同比減少80.46%。
其中，第四季度實現營收8.97億元，同比下滑51.2%；淨利潤環比盈轉虧，淨虧損3.23億元，同比下滑168.11%。
分產品來看，捨得酒業的中高檔酒實現營收47.89億元，同比下降27.08%；普通酒營收爲40.96億元，同比下降27.66%；玻瓶的營收爲4.87億元，同比增長11.93%。
分紅上，捨得酒業擬按每10股派發現金4.3元，合計擬派發現金紅利1.42億元，佔淨利潤比例爲40.94%。
截至2024年12月31日，捨得酒業總資產爲118.02億元，較去年同期增長6.12%，其中貨幣資金15.43億元，應收賬款2.36億元，存貨52.19億元。
總負債爲46.71億元，較去年同期增長31.32%，其中應付賬款11.82億元，預收賬款471.22萬元。資產負債率爲39.58%，股東權益合計71.31億元。
白酒消費逐步進入理性時代
2024年，白酒行業整體仍處於調整期，行業競爭進一步加劇，白酒產品銷售承壓，客戶信心仍處於修復階段，特別是次高端產品消費需求仍待恢復。
捨得酒業堅持長期主義，主動實施“控量挺價”策略，積極協助經銷商全力提升動銷，爲消化渠道庫存及後續銷售提供強力支撐，同時加大產品升級力度，階段性提高品牌建設的市場投入。
對於白酒市場，捨得酒業認爲，當前，白酒需求短期不及預期，白酒消費逐步進入理性時代，消費價位呈現出明顯的分化趨勢，行業擠壓式存量競爭不斷加劇，市場份額加速向優勢產區、優勢企業、優勢品牌集中。
股價上，去年9月，捨得酒業在觸及新低39.56元/股，跟隨大市反彈了一波，35個交易日內股價翻倍。
不過，由於白酒基本面偏弱，11月中旬以來，捨得酒業的股價累計下跌29%。
如果進一步拉長時間來看，捨得酒業當前的股價已較2021年12月高點累計下跌75.76%，堪稱“膝蓋斬”。
截至今年2月38日，捨得酒業的股東總數爲13.2萬戶。
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