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"水槽教父"入局下沉市場,匯通達網絡(9878.HK)、歐琳將達成戰略合作
格隆匯 03-24 14:03

3月24日消息,匯通達網絡(09878)與歐琳將達成戰略合作。未來,雙方將以"匯通達全渠道網絡"與"歐琳高品質廚衞產品"為基礎,重點佈局15個省份的重點縣域城市,鏈接超1萬家門店,共建"歐琳體驗專區",打造"智能廚衞生態圈"。

近年來,隨着縣域5G網絡覆蓋與農村家庭百兆光纖等基建設施的不斷完善,下沉市場智能家電市場需求持續凸顯。沙利文報吿顯示,2025年中國下沉市場消費品零售總額有望突破25萬億,其中家電及廚具規模超1.5萬億;麥肯錫則預測,2030年66%的消費增量來自三線以下城市,縣域市場成為新的增長極。

歐琳是中國廚房行業領軍企業之一,秉承德系精工理念。自1994年籌建以來,歐琳先後獲得多項紅點獎、iF獎、金勾獎、紅星獎等國內外權威設計獎項,以及中國輕工業聯合會科學技術進步獎一等獎等行業技術獎項,是《家用不鏽鋼水槽》國家標準起草組組長單位。在"工業品下鄉""以舊換新""老舊小區改造"等政策指引下,歐琳積極推動智能水槽、人工智能廚衞等產品適配下沉需求。

匯通達與歐琳在近期正式宣佈戰略合作的相關細節,包括網點渠道建設、創新供應鏈模式助力產業提效,推動下沉市場適老化改造、舊房改造等等。其間,歐琳將發揮品牌、產品方面的優勢,與匯通達在渠道、數字化方面的積累充分融合,構建在下沉市場持續增長的新範式。

此外,在國家"深化供給側結構性改革""推動新舊發展動能持續轉換"的政策引領下,匯通達還將聯合平台合作伙伴,與歐琳共享渠道與售後資源,通過打造"TOP合作+短鏈+S2B2C"的創新供應鏈模式,為下沉市場提供優質廚衞產品和一站式服務解決方案,在助力歐琳快速打開下沉市場的同時,通過產業落地、提升匯通達對會員店的產品支持和服務,實現從品牌工廠、服務商、零售店到消費者的共創共贏。

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