研報掘金丨財通證券:金山辦公業績符合預期,維持“增持”評級
財通證券研報指出,金山辦公(688111.SH)24年實現歸母淨利潤16.45億元,同比增長24.8%。業績符合預期。公司經營質量持續改善,加大協作與AI領域研發投入。研發人員共計3,473人,同比增長12.50%,佔總員工數比例約67%。新業務拆分口徑突出WPS產品升級和品牌提升。WPS AI 月度活躍用戶數達1,968萬。海外WPS個人業務實現收入1.83億元,累計年度付費個人用戶數174萬。在WPS 365企業用戶側,金山辦公面向組織級客戶全新升級,包含WPS Office、WPS協作及WPSAI企業版,成功打通文檔、協作、AI三大能力,實現一站式AI辦公。看好公司新業務規劃與AI對公司產品力的跨越式提升。維持“增持”評級。
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