多家中國潮玩企業攜手力勁塑機(0558.HK) :解密潮玩IP細節還原的 “工業魔法”
《哪吒2》衍生品銷售全線火爆,有力推動IP價值迅速裂變。國泰君安研報料中國的IP授權商品與服務市場規模接近千億元,意味着中國市場具備巨大的發展空間。在此背景下,多家中國潮玩企業攜手力勁塑機(00558.HK),向千億元市場挺進。據悉,中國潮玩領軍企業、與騰訊、阿里等行業巨頭及C4A、西萌、錦鯉拿趣等潮玩知名品牌均有合作的威斯潮玩,依託力勁注塑機實現熱點訂單快速響應,產線24小時高效運轉。威斯負責人李文波稱:“潮玩拼的是‘快’和‘精’——IP熱度轉瞬即逝,產品細節差0.1mm都可能被粉絲‘吐槽’。”面對小批量、多品類、快速迭代的行業痛點,威斯選擇與力勁塑機聯手,20臺POTENZA系列伺服節能注塑機全線投產,盲盒產能飆至350個/小時,綜合成本及效率提升25%-35%。“力勁注塑機,就是我們的‘風火輪’!是我們威斯敢於向大客戶承諾,接大單、保交付的最大底氣。”此外,粵港澳大灣區最早佈局潮玩產業的創業者之一,譚建軍先生經營的廣東傑成及旗下多家塑料製品公司,依託與力勁塑機十餘年的深度合作,累計投入70餘臺POTENZA系列伺服節能注塑機,成功轉型爲國內領先的潮玩產品製造商,構建了完整的產業鏈體系。2022年北京冬奧會,譚建軍需在極短時間內保質保量交付數千萬件 “冰墩墩”“雪容融”冬奧吉祥物IP產品。關鍵時刻,力勁注塑機的先進性能確保了產品 “零瑕疵” 生產,成功交付超千萬件 “冰墩墩”。一上市便引發搶購潮,成爲冬奧超級爆款。“Z世代要潮玩,更要綠色與速度!”力勁科技集團副總裁劉瑩瑩女士表示,“我們不僅設備供應商,更是用智能製造與科技定義潮玩未來的產業賦能者。”未來,力勁塑機將持續聚焦科技創新,把握潮玩IP新機遇,以技術硬實力+服務軟實力雙輪驅動,重新定義玩具製造的邊界。
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