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美麗華酒店(00071.HK)2024年收入上升12%至28.6億港元
格隆匯 03-18 23:10

格隆匯3月18日丨美麗華酒店(00071.HK)公告,截至2024年12月31日止年度綜合業績,集團收入上升12%至港幣28億5,840萬元;股東應佔基礎溢利較去年上升1.2%至港幣8億3,050萬元(2023年:港幣8億2,050萬元);每股盈利及每股基礎盈利分別爲港幣1.08元(2023年:港幣1.41元)及港幣1.20元(2023年:港幣1.19元);建議末期股息爲每股港幣30仙(2023年:港幣30仙),全年股息爲每股港幣53仙(2023年:港幣53仙),以現金方式支付。

回顧期內,美元匯率保持強勢,持續影響本港旅遊業。爲應對此挑戰,集團旗下酒店採取了多項積極措施以擴大客戶基礎並提升競爭力。除了實施更靈活的定價策略外,公司亦積極於大灣區及世界各地進行宣傳,大力拓展銷售網絡;又與國內旅行社合作推出多元化旅遊套票,並參與香港旅遊發展局舉辦的海外旅遊業界訪港考察團。此外,酒店推出多項優惠及推廣活動,以加強淡季銷售表現,例如推出機票加酒店、高鐵加酒店的套票組合,成功吸引更多旅客。

在宴會業務方面,公司秉持創新求變的精神,年內舉辦了多場主題及節慶活動。例如,公司與多國領事館合作,以門券及餐券收入取代傳統宴會場租模式,成功舉辦各類主題活動,吸引大量客人蔘與,令宴會業務表現出色。同時,餐飲業務亦積極推出各種主題聯乘活動,並配合運用網上銷售策略,成功取得一定客源。

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