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研報掘金丨天風證券:維持海瀾之家“買入”評級 關注拓店進展
格隆匯 03-19 15:43

天風證券研報指出,海瀾之家(600398.SH)近期京東奧萊安徽首家旗艦店簽約入駐百大心悅城,鄭州首家京東奧萊入駐朗悅公園茂,同時入駐鄭州正商國際廣場項目。京東奧萊開店比盈利重要,卡位比模型重要;商業模型會持續動態優化。從京東發佈招聘看,不排除京東部分介入門店運營及管理,增強實力。目前京東奧萊合作甲方畫像多爲傳統百貨、商業地產等,其引入奧萊及谷子等新業態需求旺盛。春節後爲服飾消費淡季,但同時也是門店裝修備貨及人員招聘培訓時機。認爲或在五一及十一等傳統消費旺季前完成開業,加快模型優化及渠道卡位。維持“買入”評級。

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