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驢跡科技(01745.HK)預期年度盈利約8050萬至8550萬元
格隆匯 03-14 20:29

格隆匯3月14日丨驢跡科技(01745.HK)公吿,集團預期截至2024年12月31日止年度將錄得收益介於約人民幣520.0百萬元至530.0百萬元,錄得盈利約人民幣80.5百萬元至85.5百萬元。於截至2023年12月31日止年度,集團錄得收益為約人民幣585.4百萬元,盈利為約人民幣145.2百萬元。

董事會認為,集團預期2024年度錄得收益及盈利下滑主要由於:(i)2024年度消費市場表現疲弱,更多的顧客傾向於謹慎消費或目的性消費,且文旅行業競爭加劇,共同導致集團於2024年度來自在線電子導覽的收益及經營利潤率產生波動;(ii)集團於2024年度對部分表現不及預期的在線電子導覽講解點採取了促銷策略,為此產生收益及毛利下滑。集團預計將繼續採取促銷策略以維持及擴大市場佔有率,增加部署境外高毛利的在線電子導覽講解點;(iii)儘管集團預期2024年度錄得收益及盈利減少,於本公吿日期,集團的經營狀況維持穩健及正常,且集團擁有充足的現金以支撐業務的穩健發展。

為應對嚴峻的外部環境以及激烈的行業競爭等不利因素帶來的壓力與挑戰,集團已積極調整經營策略並將持續執行一系列舉措,包括(i)不斷優化現有在線電子導覽講解點並探索更多類型以適應不同文旅消費場景下公司在線電子導覽講解網絡的拓張,以進一步提升市場佔有率;(ii)提升產品創新能力並配合「AI互動技術」進行持續的創新的品牌營銷活動,以增強對顧客的吸引力與提升品牌聲望;(iii)全面升級更為高效的運營管理體系以提升盈利能力;以及(iv)通過加強供應鏈管理、打造高效組織架構等措施優化總部運營成本。董事會有信心該等舉措能為集團的持續發展帶來理想效益。

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