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研報掘金丨天風證券:維持老鳳祥“買入”評級,打造了一批“時尚新經典”產品
格隆匯 03-14 16:01

天風證券研報指出,老鳳祥(600612.SH)24年業績壓力釋放,25年低基數關注拐點。公司牢牢把握國貨“潮品”新消費增長點,以“傳承、歡慶、新生”爲主題,開發“龍情蜜意”足金翡翠首飾等一系列設計新品投放市場,打造了一批“時尚新經典”產品。同時,公司積極推動市場拓展,提升“藏寶金”“鳳祥囍事”主題店的市場佈局,升級煥新零售店主題形象。未來有望繼續優化佈局,通過多類型門店(藏寶金、鳳祥囍事)提升品牌調性。調整盈利預測,維持“買入”評級。

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