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開拓藥業-B(09939.HK)就化粧品業務海外市場簽訂運營合作協議
格隆匯 03-12 17:21

格隆匯3月12日丨開拓藥業-B(09939.HK)發佈公吿,2025年3月12日,公司全資附屬公司蘇州開拓藥業股份有限公司(“蘇州開拓”)與杭州塗麥科技有限公司(“塗麥科技”)訂立品牌與銷售運營合作協議,內容有關公司化粧品,包括但不限於防脱、祛痘、美白等產品領域,在海外市場的銷售代理、品牌運營及市場推廣的業務合作。

根據運營合作協議,集團及塗麥科技同意就化粧品在海外市場的品牌戰略運營達成共識。雙方基於各自的優勢與資源,建立密切的合作關係,充分發揮各自優勢,共同促進雙方的業務發展和產品延伸,實現優勢互補,互惠共贏。業務合作內容主要包括:1.集團主要負責化粧品研發、生產及品質管控,確保產品符合相關法規和標準,並提供初期運營所需的免費樣品及專項推廣資源支持。2.塗麥科技主要負責化粧品營銷推廣業務,透過組建專業運營團隊,制定精準營銷方案並落地執行,以提升化粧品品牌市場銷量與知名度。

公吿表示,訂立運營合作協議旨在充分發揮各自的優勢資源和能力,以互補型合作模式,共同推動化粧品業務在短期業績和中長期戰略目標上的協同發展。雙方希望透過結合塗麥科技在品牌推廣及營銷服務方面的專業能力與集團在化粧品領域出色的創新及產品力,使其產生協同效應,擴大產品銷售網路覆蓋範圍,拓展多元化收入來源,以促進集團化粧品業務的市場滲透與可持續發展,預計集團將從中受益。

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