極光推送(JPush)攜手山東大衆報業集團，打造新聞觸達新體驗
在信息爆炸的時代，用戶對新聞內容的即時性、個性化需求愈發強烈。山東大衆報業集團半島傳媒股份有限公司旗下半島新聞APP，作爲區域性權威媒體平臺，始終致力於以技術驅動內容創新。
通過與極光(Aurora Mobile，納斯達克股票代碼：JG)旗下極光推送(JPush)的深度合作，半島新聞APP實現了從單向傳播到智能交互的跨越，以毫秒級觸達、精準化推送和全場景覆蓋，重新定義用戶與新聞的連接方式，爲媒體行業數字化轉型樹立標杆。
實時新聞秒級觸達，極光護航"零時差"傳播
新聞的價值在於時效性，依託極光推送(JPush)高併發、低延時的技術能力，半島新聞APP可將突發新聞、重大事件等內容第一時間推送至用戶終端。例如，在臺風預警、交通管制等緊急事件發生時，極光推送(JPush)通過APP彈窗、鎖屏通知、短信等多渠道同步下發，確保關鍵信息毫秒級觸達，助力用戶快速獲取決策依據。
爲應對複雜網絡環境下的消息穩定性挑戰，極光推送(JPush)全面兼容和支持Android、iOS、HarmonyOS、QuickApp、Web等平臺，提供極光通道、FCM、華爲、小米、OPPO、VIVO、魅族、華碩、蔚來、鴻蒙、APNS等系統級消息下發通道，保證消息的及時送達。同時，通過智能通道擇優策略，半島新聞APP即使在弱網環境下仍能保障推送成功率，讓新聞傳播"無界無阻"。
個性內容精準推薦，極光解鎖千人千面
半島新聞APP用戶羣體多元，涵蓋政務、民生、財經、文化等多垂類受衆。極光推送(JPush)的用戶標籤系統與AI算法引擎，爲內容精準分發提供了強大支持。通過分析用戶閱讀習慣、地理位置、興趣偏好等數據，系統可自動構建用戶畫像，分羣推送定製化內容。例如，針對財經愛好者定向推送股市動態，爲本地用戶優先推薦社區新聞，顯著提升用戶點擊率與閱讀時長。
爲增強用戶粘性，半島新聞APP通過極光推送(JPush)的場景化消息能力，打造"新聞+服務"的閉環體驗。在重大社會事件中，APP內嵌投票、話題討論等互動功能，極光推送(JPush)實時提醒用戶參與，激發社羣活躍度；在本地民生服務場景中，推送與新聞聯動的便民信息(如核酸檢測點更新、惠民政策解讀)，讓新聞價值從閱讀延伸至行動。
從內容分發的效率革命，到用戶交互的體驗升級，極光推送(JPush)助力半島新聞APP實現"內容—用戶—場景"的深度協同。未來，半島新聞APP還將基於極光推送(JPush)的跨終端能力，擴展更多場景。
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