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雍禾醫療(02279.HK)2024年虧損減幅超55%,門店優化與營銷升級助力虧損收窄
格隆匯 03-04 08:43

格隆匯3月4日丨雍禾醫療(02279.HK)發佈公吿,截至2024年12月31日止年度(“該年度”),集團於該年度的淨虧損將大幅減少至不多於人民幣2.462億元。與截至2023年12月31日止年度的淨虧損約為人民幣5.467億元相比,預期集團於該年度的淨虧損減幅錄得不低於約55.0%。

根據目前可得資料,董事會認為上述預期淨虧損大幅減少主要歸因於(其中包括)以下原因:

(i)運營效率提升帶來的毛利潤及毛利率增長:於該年度,集團通過優化門店網絡佈局,關閉和整合低效門店,並將資源集中於核心門店,顯著提升了運營效率;集團自主研發的連鎖醫療管理系統“禾帆”全面落地,實現多流程精細化管理。這些舉措使毛利潤和毛利率較2023年同期分別增長約7.0%至10.0%和3至5個百分點。

(ii)營銷策略與人力資源的雙效優化:集團實施精細化營銷策略,通過大數據分析動態調整營銷渠道,有效提高獲客轉化效率及投入產出比;同時,精簡組織架構以提升團隊效能。這些措施在提高效率的同時有效控制了成本,使得銷售及營銷開支率和一般及行政開支率較2023年同期分別下降約8.0%至9.0%和5.0%至6.0%。

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