研報掘金丨華鑫證券:維持今世緣“買入”評級,持續對產品和渠道進擊
華鑫證券研報指出,今世緣(603369.SH)聚焦省內優勢價位帶,做大四開培育V系。100-500元價位帶在蘇中、蘇北等地保持相對領先,市佔率紮實提升;後續聚焦該價位帶擴大優勢,持續擴大淡雅、對開、四開等單品體量。推動500-800元價位帶跟進,提升V3在600元價位帶影響力;2024年V3營銷增幅達30%,V6宴席舉辦近3000場,銷售額破億元,增長72%。省內持續精耕以縮小各地級市佔有率差距,組織架構改革爲總部“三部一司”、配備縣級辦事處分品牌運作後全品系市佔率逐年提升,後續根據各區情況差異化聚焦核心價位帶。省外以四開爲核心單品推進周邊板塊化、長三角一體化,加強廠商合作,山東、安徽、浙江增幅穩健。看好公司跨越百億後,持續對產品和渠道進擊,維持“買入”投資評級。
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