增長26%!聯想摩託羅拉創歐洲份額歷史新高
Canalys的最新報告顯示,2024年歐洲(不含俄羅斯)智能手機出貨量增長5%,這是在連續四年下滑後首次實現增長。高端市場需求保持韌性,加上疫情期間購買的中低端智能手機進入換機週期,爲市場帶來了增長動力。其中聯想摩託羅拉以26%的同比增幅,成爲頭部廠商中增速最快的品牌。
這一成績背後,是聯想摩託羅拉對歐洲市場需求的精準洞察,以及在技術創新與本地化運營上的深度耕耘。隨着2025年世界移動通信大會(MWC)的臨近,聯想摩託羅拉正準備以更前瞻的戰略,以及多款開創性的形態、AI功能大幅增強的移動終端,在巴塞羅那以及歐洲的舞臺上釋放更大增長動能。聯想集團董事長兼CEO楊元慶將在大會上發表重要演講。
Canalys分析師Runar Bjørhovde表示:聯想摩託羅拉市場份額在2024年創下其在歐洲的歷史新高,這得益於其在整個地區的擴張,尤其是在開放市場渠道的深耕。未來,擴大實體銷售網絡以及通過電信運營商渠道增長將是其持續發展的關鍵。
在聯想集團剛剛公佈的2024財年第三財季的財報中,聯想摩託羅拉品牌收入同比增長21%,並連續第六個季度持續增加全球市場份額。此次成功歸功於其高端機型的普及,令市場份額得以增加並提高平均售價。根據外部研究機構的數據,摩託羅拉於最近一個季度在海外智能手機市場的份額超過6%,創下歷史同期最高水平。地域擴張是促進該增長的關鍵催化劑,美國以外地區的銷售額目前佔其收入的44%,較兩年前的18%大幅增加。 在中國、亞太、歐洲-中東-非洲的市場拓展也非常迅猛,營收分別同比增長156%、155%和28%,爲未來可持續盈利性增長打造更具規模的業務基礎。
最近一個季度,聯想摩託羅拉在海外智能手機市場前五名廠商中的增長速度最快,並保持了部分區域的優勢地位,其中在北美和日本排名前三,拉美第二。通過拓展不同價位段市場,並憑藉時尚設計、CMF(色彩、材質和工藝)策略及個性化UI設計吸引Z世代用戶,聯想摩託羅拉在中東市場也持續擴張,2024年第四季度實現兩位數的出貨量增長。
此外,憑藉高端的razr系列和Edge系列,聯想摩託羅拉正利用大型動作模型(Large Action Models)來增強moto AI功能。在中國市場,聯想moto AI手機DeepSeek端側個人大模型也將陸續發佈。
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