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KEEP(03650.HK)發佈盈利警告:2024年虧損擴大,預計2025年實現盈虧平衡
格隆匯 02-21 20:11

2月21日,運動科技公司Keep(03650.HK)於港交所發佈公告,對2024年度業績做出盈利警告。公告稱,預計在非國際財務報告準則計量下,公司2024年度經調整淨虧損額爲4.6億元至4.9億元人民幣,同比虧損幅度有所擴大。同時,公告指出,公司爭取於2025年實現盈虧平衡。

公告表示,公司於2024年度經調整淨虧損(非國際財務報告準則)預期增加的主要原因有:消費市場環境變化,消費者信心趨於謹慎,購買力偏弱,導致部分商品市場效果未達預期;公司爲夯實長期競爭力,持續投入資源於新的戰略業務及技術革新,導致費用增加。

其中,投入方向主要爲,人工智能相關應用程序開發及推廣、可穿戴健身設備創新、體育主題營銷及品牌建設等。

公告指出,由於上述戰略計劃仍處於前期投入階段,預計在短期內對公司業績產生影響。這些戰略預計從2025年起逐步釋放積極效益,將有助於公司長期發展。

同時,公告表示,Keep公司目標於2025年實現盈虧平衡。“公司致力於提升經營效率,通過技術賦能,包括人工智能技術的應用,優化業務表現及降低運營成本,提升供應鏈管理及員工人效,爭取在2025年實現盈虧平衡。”

日前,Keep創始人王寧發佈全員信,紀念Keep成立10週年同時宣佈未來將All in AI,基於十年的運動數據積累與沉澱,讓在線健身從推薦走向生成,持續引領運動科技行業。

據悉,2024年Keep已在海外上線FitPulse、Gogogola、CalCut等多款AI 應用,服務運動領域不同細分需求的用戶。

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