大行評級|高盛:上調嗶哩嗶哩目標價至185港元 廣告明顯表現優異
高盛發表報告指出,嗶哩嗶哩去年第四季業績基本符合預期,併爲其首個按通用會計原則計算的盈利季度。踏入今年,在人工智能(AI)熱情不斷高漲的背景下,該行看好嗶哩嗶哩高質量的視頻內容,料其視頻生成的門檻可能降低,加上廣告算法的改進,均令公司於AI領域處於有利位置。該行認爲,憑藉其穩定的用戶羣和尚未充分變現的視頻平臺,預期嗶哩嗶哩在廣告市場中將獲得更多的市場份額,利潤率擴張持續,預計中期經營利潤率可達10%至15%。
對於2025年,該行料公司廣告業務增長20%,遊戲業務預計在上半年保持強勁,但於下半年有所放緩,且經營溢利達20億元,意味着經營利潤率約7%。雖然首季因贊助活動的營銷及銷售開支增加而令經營利潤率有所波動,但該行料公司今年餘下時間的利潤率有改善趨勢。該行維持對嗶哩嗶哩的“買入”評級,目標價由172港元上調至185港元,大致維持對其今明兩年的收入預測不變,同時將淨利潤率預測上調0.3個百分點,認爲公司廣告明顯表現優異,建議聚焦遊戲潛在復甦。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.