獅騰控股(02562.HK)推出實境節目以推動直播電商市場
格隆匯2月24日丨獅騰控股(02562.HK)發佈有關《SuperStreamer Asia》的最新動態。《SuperStreamer Asia》爲一檔全新實境節目，旨在彰顯有志於直播行業的人才潛能，同時突顯直播在當前數碼經濟中日益增長的作用。節目由公司全資附屬公司Synagie Pte. Ltd.(“Synagie”)領銜，並與Fly Entertainment攜手合作打造。《SuperStreamer Asia》融合娛樂、電子商務及科技元素，旨在爲參賽者及觀衆提供獨特體驗，首集將於新加坡播出，隨後陸續在東南亞各市場推出。
《SuperStreamer Asia》節目形式將透過直播推銷、故事講述等多項任務，全面考驗參賽者的創意及創業才能。參與者不僅有機會提升技能、擴大觀衆羣，同時角逐直播業界至高榮譽。
新加坡的直播市場正呈現爆炸性增長，根據Google、淡馬錫及Bain & Company 聯合發佈的e-Conomy SEA報告顯示，而東南亞視頻商務市場在2024年整體電子商務交易總額中約佔20%，金額達318億美元。《SuperStreamer Asia》將藉此市場動能，結合實境娛樂魅力與直播商業潛力，爲業界帶來全新發展契機。
獅騰控股宣佈，領先東南亞及臺灣的電商平臺Shopee將於新加坡支援《SuperStreamer Asia》。Shopee Live將成爲節目中直播環節的指定平臺，令參賽者能夠透過流暢且引人入勝的互動體驗，即時與新加坡觀衆交流。此項合作充分體現雙方在培育直播人才及推動區內電商發展方面的共同承諾。
《SuperStreamer Asia》作爲一項跨界合作計劃，結合頂尖人才、知名品牌與廣大觀衆，不僅有助於締造獨特且具吸引力的娛樂體驗，亦促進有效互動與交流。該項目進一步鞏固了公司與FLY Entertainment的戰略夥伴關係，藉助其豐富藝人資源及廣泛影響力推動數碼商務與直播業務的持續發展；同時亦擴展了公司與Shopee的合作，進一步優化向共同行業品牌夥伴提供的科技及網店服務。2024年，公司已於越南、菲律賓、馬來西亞及新加坡等市場，透過Shopee平臺新開超過20家店鋪，涵蓋高端美容、時尚及家居生活等品類。《SuperStreamer Asia》充分展現了公司與東南亞兩大行業領袖在創新及高影響力內容製作上的共同承諾，並致力於推動整個東南亞數碼商務生態系統的持續擴展。
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