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研報掘金丨中信建投:維持海瀾之家“買入”評級,京東奧萊空間廣闊
格隆匯 02-21 15:16
中信建投證券研報指出,從阿迪達斯FCC到京東奧萊,海瀾之家(600398.SH)正奮力打造第二增長曲線。阿迪達斯FCC項目驗證了低線城市對於高性價比大牌運動服飾存在很大需求;京東奧萊有別於現有的高線城市大型奧萊業態,其主要在低線城市開設,憑藉較大的折扣、靠近市區位置以及豐富的外資大牌,有望匹配低線城市高性價比買好貨的購物需求。該行測算公司京東奧萊+阿迪達斯斯搏茲FCC業務遠期空間收入可達到百億以上、淨利潤在10億元+。維持“買入”評級。
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