政府補貼重磅加碼汽車後市場!覆蓋途虎養車輪胎、機油、配件全品類,最高75折!
近日,全國最大的線上線下一體化汽車服務平臺途虎養車宣佈,已承接針對汽車後市場的專項政府補貼。此次補貼覆蓋輪胎、機油、配件等全品類商品。
2025年初,國家發改委出臺以舊換新升級政策,加力擴圍實施"兩新"政策,以期有效提升消費市場活力。值得關注的是,海口市瓊山市政府於近日發佈相關專項補貼,並與途虎養車合作。此舉標誌着政府層面對汽車後市場的高度重視,爲行業消費升級注入了強勁動能。
政府補貼+平臺優惠雙重疊加,讓"高配低價"直達消費者
在政府補貼政策帶動下,途虎養車推出一系列平臺讓利活動,並採取支付立減的方式,讓補貼直達消費者,使消費者以更低的價格享受到更高品質的產品與服務。
"政府補一點、平臺讓一點"的協同模式,能有效放大政策槓桿效應,推動汽車後市場服務品質與消費能級的雙重提升。全國消費者於途虎養車平臺選購輪胎、機油、配件等全品類商品時疊加補貼,至高可享75折優惠,同時參與曬單至高還可返200元加油金,真正實現了將實惠進行到"底"。
途虎養車規模優勢爲政府補貼的精準落地提供了堅實基礎。截至2024年6月,途虎養車工場店達到6311家,覆蓋了全國幾乎所有省級行政區的300多個地級市,更是覆蓋近1700個縣域地區,成爲全國門店數量最多、覆蓋最廣的線下汽車服務網絡。

上途虎養車領政府補貼"紅包",全品類至高可享75折
據瞭解,本輪政府補貼所覆蓋商品,均爲途虎養車平臺上的國內外知名品牌旗下商品。在輪胎會場,包含德國馬牌、米其林、固特異、固鉑、優科豪馬、鄧祿普飛勁、雷神、東風、飛躍等國內外大牌輪胎;在保養會場,涵蓋了霍尼韋爾、駕馳等品牌旗下主流產品,型號適配各類車型。
以輪胎產品舉例,用戶上途虎養車APP購買輪胎,進入政府補貼專區下單指定輪胎商品,即可享受政府補貼9折優惠,部分商品更可享至高75折優惠。其中,用戶購買參加"曬單返加油充電金"促銷活動的相關輪胎商品,在指定時間前於途虎養車工場店完成安裝後"曬單",還可額外參與返加油充電金活動,至高可返200元加油或充電金。
目前,途虎養車2025開年大促正在如火如荼進行中。本屆大促期間,途虎養車持續帶來"輪胎買1送1""限時搶5折神券""9.9元秒大牌輪胎、爆款保養套餐"等超多優惠與豐厚權益。大促期間,全平臺輪胎、保養、車品和蓄電池等熱門品類、暢銷單品價格大幅讓利,讓"正品低價"的用戶體驗深入人心。大促疊加政府補貼,帶來超低的優惠價格,讓途虎養車開年大促成爲車主換輪胎、做保養的絕佳時機。
政企合作邁上新臺階,汽車服務新型消費加速落地
在政府補貼之外,高質量供給對於提振消費也至關重要。近日召開的國務院常務會議,就重點研究提振消費有關工作,提出"支持新型消費加快發展""持續打造消費新產品新場景新熱點"。
爲滿足多樣化、個性化消費需求,途虎養車已發佈混動汽車專用機油、電動車專用輪胎、"金牌質保"、一物一碼正品溯源平臺、蓄電池上門更換等新產品、新服務、新業態、新模式,不斷豐富市場選擇、刷新消費體驗。
此次圍繞消費側的政企合作,將讓新型消費"飛入"更多尋常車主家,讓消費者暢享更安全、更舒適、更個性化的駕乘體驗。途虎養車已然成爲促進消費的主力平臺之一。
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