研報掘金丨天風證券:維持穩健醫療“買入”評級,全棉時代加速發展可期
天風證券研報指出,穩健醫療(300888.SZ)2025年全棉時代戰略“產品領先、卓越運營、品牌向上、數智賦能”產品方面,穩住四大核心戰略品的創新力和競爭力。渠道方面,2024 年全棉時代電商渠道增長優於線下,特別是抖音和傳統電商增速引領全渠道,2025 年預計將繼續保持這一趨勢。公司將發揮電商運作方面的能力和優勢,把銷售做好。同時,公司將提供更好的服務,增強高價值會員的粘性,鼓勵他們參與品牌活動和新品體驗,進一步穩固和增強與品牌的聯繫。維持“買入”評級。
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