開年重磅！天貓全力支持新入駐商家打造爆品 至高補貼250萬
天貓商家開年再迎利好，這次輪到新商了！2月20日，天貓面向新入駐商家的扶持政策“藍星計劃2025”全面升級，加碼“商家培育”及“經營激勵”政策，幫助新商家快速落地淘寶天貓，打造爆款，實現長期穩健增長。
全新升級的天貓“藍星計劃”，根據不同類型新商“量身定做”扶持激勵。爲入門商家提供專屬陪跑服務，如小二對接、實操培訓、贈送推廣流量券；爲進階商家打造爆款單品，聯合淘寶聯盟、達人直播、淘寶搜索等場域合作形成孵化激勵機制；爲成熟型新商家推行增長激勵，成交達標至高可享受250萬元經營激勵金。
具體來看，針對新入駐的“萌新”商家，天貓提供專屬陪跑服務，包括專屬小二服務、實操培訓、成長任務指引、贈送推廣流量券、上線大促新商專場等，同時提供免實繳店鋪保證金、30天免息信用貸等15項免費權益，幫助商家低成本、快速落地淘寶天貓。
針對有一定經驗的進階商家，天貓重點幫助商家打造爆款單品，迅速起量，與淘寶聯盟、達人直播、淘寶搜索等場域合作形成孵化激勵機制：商家投放淘客，平臺加碼激勵最高50%淘客傭金；直播全託管，保障確定性成交；同時，趨勢單品深度運營，有機會獲得搜索優先展示。
針對成熟型新商家，天貓重點加碼增長激勵，降低商家經營成本。天貓發起經營挑戰賽，商家成交達標後可享受階梯式激勵——連續6個月累計全店銷售額在5000萬元以上，獎勵250萬元阿里媽媽流量券（1:1對投）。推出新商專屬“返點激勵”，提升投放效率；定期組織新商私享會，促進創新合作。
天貓商家成長新商業務負責人卡爾介紹，天貓“藍星計劃”一直在爲新商家尋找確定性的生意增量和成長路徑。2025年的新商政策，在以往經營激勵基礎上，重點加碼育商服務，提供更多淘系場域資源、流量支持，幫助新商家在天貓穩健地走過初創期，實現起勢、打爆、穩固和擴展。
一直以來天貓是商家創牌首選、品牌線上經營主陣地。2024年全年天貓新入駐商家同比增長83%，入駐天貓一年內，有32個品牌成交破億，733個品牌年成交破千萬，1600個品牌年成交破500萬。大量新商在天貓實現入駐即爆發。
2025開年，淘寶天貓公佈12項惠商舉措，今年將投入超百億，激勵各行業商家生意增長，繼續取消193個類目“平臺年度軟件服務年費”，擴大降傭、免傭、返傭覆蓋面；同時對搜索、推薦、流量機制升級，優化“人羣和商品”匹配，讓好商品獲得更多流量，爲商家打造更良性和富有活力的營商環境。
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