中手遊部署DeepSeek模型，AI賦能或重塑仙俠遊戲體驗
隨着人工智能技術的快速發展，遊戲行業正迎來新的變革機遇。近日，知名IP遊戲運營商中手遊宣佈已完成DeepSeek模型部署，旨在通過AI技術賦能旗下開放世界多端遊戲《仙劍世界》，打造更具沉浸感的"萬物有靈的東方浪漫幻想世界"。
據瞭解，中手遊此次AI戰略佈局圍繞"AI+遊戲"和"AI+遊戲開發與運營"展開。《仙劍世界》將利用AI技術對動態交互系統和開放世界玩法進行升級，計劃推出包括AI 角色NPC、AI御靈NPC、AI卡角交互和AI靈寵等一系列創新玩法。
具體而言，AI賦能下的NPC有望擁有更復雜的行爲邏輯和交互能力，根據玩家的行爲和遊戲環境做出個性化反應，甚至影響遊戲走向。玩家還可以通過AI技術"調教"御靈，定製其獨特能力，並搭建MOD工坊進行交易。此外，玩家將能與《仙劍世界》中的經典角色如李逍遙、趙靈兒進行更深入的互動，探索隱藏劇情與特別獎勵，使玩家獲得知名卡角所帶來的陪伴感。AI靈寵玩法則允許玩家通過合成元素孵化專屬靈寵，陪伴玩家冒險成長。
除遊戲內容本身，中手遊還在遊戲開發和運營等環節引入AI技術。通過AIGC應用，中手遊已在美術製作、文案創作、配音和測試等方面降低了遊戲研發成本，提高了研發效率。據悉，2023年公司研發投入同比降低了29.7%。
在中手遊旗下遊戲推廣和運營方面，AI技術將被應用於生成營銷腳本、創意內容、宣發圖片和視頻，提升宣發效率。同時，AI還將用於分析玩家情緒和市場趨勢，優化營銷活動。智能客服系統也將通過AI升級，提供更高效便捷的客戶服務，並進行流失預警。
中手遊方面表示，AI賦能有望顯著降低遊戲的營銷和運營成本，預計降幅可達20%~30%。通過構建AI內容智能引擎，提升運營效率，增強用戶粘性和生命週期價值。
業內人士分析認爲，中手遊此舉是遊戲行業擁抱AI浪潮的又一重要案例。通過將AI技術應用於遊戲開發的各個環節，有望提升遊戲體驗，降低開發成本，提高運營效率。未來，AI技術或將對整個遊戲產業產生深遠影響。
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