聯想手機海外市場躋身全球前五，MWC將發多款AI端側新品
2月11日，根據國際數據公司IDC最新數據顯示，聯想摩託羅拉在海外市場表現強勁，營收和發貨量雙雙躋身全球前五，展現出聯想手機在全球市場的強勁競爭力和品牌影響力。
IDC數據顯示，2024年第四季度，儘管全球智能手機市場面臨挑戰，但聯想手機在海外市場依然保持了穩健的增長態勢。在收入方面，聯想手機同比增長10.6%，排名第五，在出貨量方面，也以15%的同比增長排名第五。
憑藉其出色的產品力、創新的技術應用以及精準的市場策略，聯想手機在多個海外市場取得了突破性進展，市場份額持續提升。在北美市場，聯想摩託羅拉手機長期深耕，憑藉對當地消費者需求的深入理解和精準把握，持續優化產品性能和服務體驗，目前已穩居當地市場第三名。在競爭激烈的歐洲市場，聯想摩託羅拉手機也成功突圍，市場佔有率位列第四。在日本市場，聯想摩託羅拉手機首次躋身前三甲。在拉美市場，長期穩居第二。
這些表現充分證明瞭聯想手機的產品實力和品牌價值得到了全球消費者的認可，成功背後的關鍵因素包括：
產品力持續提升：聯想手機近年來在產品設計、性能、影像等方面不斷突破，推出了多款備受市場好評的旗艦機型，例如razr、G、EDGE等等，滿足了不同消費者的需求。
技術創新驅動：聯想集團持續加大在5G、人工智能、影像技術等領域的研發投入，將領先的技術應用於智能手機產品中，爲用戶帶來更智能、更便捷的使用體驗。
全球化運營能力：聯想集團擁有豐富的全球化運營經驗和完善的供應鏈體系，能夠高效地將產品和服務觸達全球用戶， 深入瞭解不同市場的用戶需求，制定差異化的產品策略和營銷策略，提升本地化運營效率。。
此外，全球最具影響力的移動通信和技術盛會——2025年世界移動通信大會(MWC2025)，將於3月3日-6日在西班牙巴塞羅那盛大舉行。這場盛會將匯聚世界各地的科技巨頭、新興企業、行業專家和政策制定者，共同探討和展示移動通信領域的最新技術與創新成果。
全球科技領軍企業聯想集團也將在MWC2025的舞臺上大放異彩，聯想及摩託羅拉將帶來多款"AI+終端"創新性產品，包括AI手機、AI PC、AI應用、AI基礎設施和解決方案服務，持續向全球推廣AI端側落地。
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