漫步者(002351.SZ):加大在抖音和小紅書等內容型社交電商渠道的投入,進一步提升銷售額
格隆匯2月13日丨漫步者(002351.SZ)在投資者關係表示,針對國內市場,公司一方面大力發展傳統線上渠道,鞏固了京東和天貓商城的優勢地位;另一方面加大在抖音和小紅書等內容型社交電商渠道的投入,進一步提升銷售額。海外市場方面,公司在保留以前區域獨家總經銷商制的基礎上,繼續開拓線上直營渠道,提升在亞馬遜、樂天、LAZADA
和 SHOPEE 等國際電商平台的影響力,結合海外 Instagram、Youtube、Facebook
等社交媒體運營,實現收入的快速增長。
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