聯亞集團(00458.HK)正考慮調整Reebok業務策略
格隆匯2月10日丨聯亞集團(00458.HK)發佈公吿,於2021年12月,集團與Authentic Brands Group訂立特許經營權協議,於中國內地、香港、澳門及台灣(統稱該地區)分銷Reebok品牌產品。
公司董事會謹此通知股東及潛在投資者,於集團近期對其特許經營的品牌組合及對該地區的業務目標進行策略性檢討,以及經諮詢Authentic後,集團正評估如何最好地對其特許經營的品牌組合分配資源,以支持集團的長遠發展。作為檢討過程的一部分,集團正考慮調整其於該地區的Reebok業務策略,包括可能對其現有特許經營權的安排作出改變或縮短特許經營權的期限。有關討論反映了不斷變化的市場動態以及對確保品牌取得持續績效的共同承諾。
於本公吿日期,概無訂立任何有關於修訂Reebok特許經營權協議的協議,集團仍繼續擔當於該地區分銷Reebok品牌產品的特許經營權承授人及營運商。作為經營品牌組合的營運商,集團會定期評估能優化其品牌組合的機會,包括在其日常業務過程中退出及引入品牌以作為其持續業務策略的一部分。
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