貴州珍酒温情獻映新春賀歲片《珍團圓》
1月23日,正值南方小年,貴州珍酒推出新春賀歲片《珍團圓——陳氏家族五代百人大團圓紀事》。該片以福建廈門蓮前村陳氏家族為藍本,講述了一個五世同堂、超百人歡聚的團圓故事。

陳氏家族成員們從全國各地奔赴家中,只為與家族中最年長的"阿祖"——104歲的張面老人共度團圓時刻。

影片中,家族成員們各司其職,共同籌備這場盛大的團圓飯。"阿祖"的兒子和孫子們早早準備好了酒水與食材,孫媳婦精心製作了象徵吉祥與財富的發糕,而特意從遠方趕回的曾孫則端起相機,記錄下家族祠堂前的百人團圓照。多年來,陳氏家族成員分居各地,因此格外珍惜這次難得的團圓機會。
貴州珍酒將鏡頭聚焦家中最年長者,展現了"家有一老,如有一寶"的中華傳統觀念,同時細膩捕捉了每一位家族成員在團圓時刻最真實的情感流露。影片每一幀畫面都生動展現了中國春節傳統文化的儀式感與喜慶氛圍,也彰顯了珍酒品牌所藴含的濃厚人情味。
在中國,春節是最具團圓之意的佳節,但如今,越來越多家庭選擇"雲團圓、雲碰杯"。貴州珍酒倡導讓春節迴歸家庭團聚的本義,亦促成了廈門陳氏家族的百人大團圓。珍酒化身情感橋樑,讓陳氏家族成員們跨越地域之限、時間之隔,用實際行動詮釋團圓的珍貴。

去年12月,中國春節被正式列入聯合國教科文組織《人類非物質文化遺產代表作名錄》,標誌着充滿了吉祥、和諧與美滿的春節文化符號獲得了國際社會的認同,成為中華文化走向世界、促進文明互鑑的重要里程碑。貴州珍酒温情獻映《珍團圓》新春賀歲片,是傳統春節文化與企業品牌理念的深度融合,也將"團圓喝珍酒,幸福更長久"的美好祝福傳遞向全世界。
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