On January 18, 2025, former President Donald Trump announced the launch of his personal meme coin, TRUMP, through his social media channels. Users can acquire this token by visiting the website "gettrumpmemes." This announcement has quickly sparked widespread attention in the cryptocurrency market, with TRUMP coin rapidly gaining popularity.

TRUMP coin performed astonishingly upon its launch, starting at a price of $0.1824 and surging over 15,000% within 12 hours to approximately $30. Its fully diluted market capitalization (FDV) skyrocketed to $32 billion, surpassing established tokens like TRON, Avalanche, and Shiba Inu. As of the latest updates, the price of TRUMP coin has risen to $62.83, with an FDV of $62.89 billion.

Analysts have differing views on the implications of this event. Some believe that Trump's direct involvement in issuing a cryptocurrency blurs the lines between government roles and business interests, especially since 80% of TRUMP coins are controlled by the Trump Group. This behavior has been criticized as exploiting his presidential position for profit. Conversely, others see this issuance as the beginning of the political meme coin market, marking a shift in the cryptocurrency ecosystem towards decentralized exchanges (DEXs).

The official website indicates that 80% of the TRUMP coin supply is owned by Trump Group’s subsidiary, CIC Digital, and its associated entity, Fight Fight Fight LLC. The initial issuance on the first day was 200 million coins, with plans to increase the supply to 1 billion over three years. This structure has raised ethical concerns, as the Trump family's financial interests are closely tied to the token's success. The market has reacted enthusiastically, with cryptocurrency trading platform applications like Moonshot rapidly climbing to the top of the Apple App Store's financial category. Amid this frenzy, Binance temporarily suspended SOL withdrawals due to the overwhelming interest in TRUMP coin.

Trump's son Eric Trump has promoted the TRUMP coin, describing it as a family initiative to enter an emerging business sector and expressing pride in their achievements in the cryptocurrency field, labeling TRUMP coin as "the hottest digital meme coin on Earth." However, this move has raised serious ethical questions. Critics, including nonprofit organizations and former Coinbase executives, argue that this behavior is a case of "using the presidential position for profit," potentially leading to significant losses for investors. The high volatility of the cryptocurrency market has further exacerbated these concerns, with data showing that nearly 200,000 traders experienced liquidations in the past 24 hours, totaling $519 million.

In summary, the launch of TRUMP coin marks a significant moment in the cryptocurrency space. While it may herald a new era for political meme coins, it also raises profound ethical issues regarding the intertwining of politics and commerce. Investors and market participants must proceed with caution as they navigate this new terrain.

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