珍酒李渡(6979.HK)受邀參加2024中國品牌論壇 入選"2024中國品牌建設案例"
11月28日,由人民日報社主辦的2024中國品牌論壇在北京舉行。珍酒李渡集團受邀在主論壇發言,併入選人民日報社"2024中國品牌建設案例"。

"2024中國品牌建設案例"獎盃
全國人大常委會副委員長彭清華,中宣部部務會成員、中央精神文明建設辦公室專職副主任胡凱紅,人民日報社社長於紹良,以及科技部、工信部、農業農村部、國務院國資委、國家市場監督管理總局等部門主要領導,中國移動、國家電網、貴州茅台等知名企業代表出席論壇。

珍酒李渡集團副總裁陳國華在論壇上,以《"老字號"的"新知行"》為題,介紹珍酒李渡品牌建設實踐。珍酒李渡旗下擁有珍酒、李渡、湘窖等"老字號",獨具多品牌、多品類、多地域的優勢,去年4月在香港交易所上市,是港股白酒第一股。他認為,白酒行業能歷久彌新,守舊是個大邏輯,謀新是篇大文章。在行業新週期,珍酒李渡"倚老謀新",通過讓品牌"活"起來、"新"起來、"暖"起來,實現了跨越式發展。

李渡"元代燒酒作坊遺址"作為2002年中國十大考古發現,是中國現存最古老的白酒窖池。2023年,李渡與六家知名酒企聯袂申請"世界文化遺產",推出"1308申遺獻禮"產品,讓跨越800年的釀造技藝活化為現代品味。

珍酒將1912年的湖南長沙機牀廠工業遺址,在保持原貌的基礎上,打造成美食研究所,致力於中華美食料理研究,成為長沙美食新地標。通過推動中華美食升級,創新更多需求,帶動白酒產業發展。湘窖打造的封壇文化節,讓我國古老的封壇禮俗煥發新機。

2024中國品牌論壇品牌展覽
同時,珍酒李渡依託貫穿一二三產業特性,推動各方互利共贏,夯實高質量發展底座。以珍酒為例,2020年至今,新增員工6400人,新增優質白酒產能3.4萬噸,新增原料種植基地43萬畝,帶動數萬農户增收,為鄉村全面振興貢獻了堅實力量。
論壇期間,2024中國品牌案例發佈,珍酒李渡憑藉在品牌建設方面的卓越表現,與中航集團、中建集團、貴州茅台、海爾等多家知名企業一同入選"2024中國品牌建設案例"。

"2024中國品牌案例"頒獎現場
人民日報社在獲獎評語中寫道:"珍酒李渡集團以文化賦能品牌發展,創新踐行社會責任,彰顯中國白酒品牌的文化自信和責任擔當"。
值得一提的是,這是珍酒李渡第二次入選人民日報社"中國品牌案例"。去年,珍酒李渡入選"2023中國品牌創新案例"。
作為中國品牌界最具權威性的盛會之一,中國品牌論壇從2015年至今已連續舉辦10屆,旨在探討中國品牌發展建設中的困境與破解之道,分享知名品牌的成功經驗與案例,為推動中國品牌走向世界貢獻力量。
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