美的入選"中國海外商標申請百強企業"
11月23日至25日,第十四屆中國國際商標品牌節在西安成功舉辦,來自全球各地的高級官員、商標品牌專業人士、企業家等齊聚一堂,共同探討商標品牌的未來發展方向。其中,23日下午,中華商標協會與Fovea IP首次聯合發佈了《中國海外商標申請百強企業》(Top 100 Chinese Trademarks Filers in Overseas Markets)報吿,美的集團成功入選該榜單。

美的集團法務部知識產權中心代表(左四)上台領獎。中華商標協會會長馬伕(右一)為獲獎代表頒獎
作為列入國務院《"十四五"國家知識產權保護和運用規劃》的重大宣傳活動,中國國際商標品牌節自2005年創辦,成為國內商標品牌領域最知名的國際盛會之一。
本屆商標品牌節以"服務商標品牌建設工程 培育中國知名商標品牌"為主題,通過主旨論壇、2024中華品牌商標博覽會等數十場主題活動,充分展現商標對創新成果的保護作用,以及品牌在引領國內市場消費升級、推動新質生產力發展中的作用。

本屆商標品牌節還設置了多個分論壇和展覽,涵蓋了商標品牌經濟、商標法、中國品牌全球化、品牌保護等多個領域,與會專家和企業代表就相關議題進行了深入的探討和交流,分享了各自的經驗和成果。
其中,在23日下午的"國際商標法律動態研討會"的壓軸環節,Fovea IP全球副總裁Willem Lagemaat先生髮布了《中國海外商標申請百強企業》報吿,美的集團成功入選,居第26位。

Fovea IP全球副總裁Willem Lagemaat發佈《中國海外商標申請百強企業》報吿
美的是一家擁有40多年出海經驗的全球化企業,2023年海外營收超1500億元,佔公司總營收40%以上。目前美的在全球佈局33個研發中心和43個製造基地,產品和服務覆蓋全球200多個國家和地區。與此同時,美的商標佈局也同樣覆蓋了200多個國家和地區,擁有超過10000件註冊商標。

近年來,美的加速了全球突破的進程,尤其是啟動了OBM優先戰略,因此在海外的法務相關工作也持續強化。美的在多國通過法律程序,有效地遏制蹭品牌、搭便車的行為,維護商標純淨度和品牌形象,比如,成功異議他人申請的英國商標MYDEA、印度商標MIDEATECH,祕魯商標E EUREKA;通過域名爭議程序,取得midea.us、midea.it、midea.co等國別域。此外,美的集團通過WIPO(世界知識產權組織)註冊超過100件馬德里商標,為美的拓展海外業務保駕護航。
作者:正解局
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