湯姆貓(300459.SZ):AI機器人產品定位為兒童的AI夥伴,主要着眼於面向兒童的交互陪伴
格隆匯11月22日丨湯姆貓(300459.SZ)在投資者關係表示,首先,公司AI機器人產品圍繞湯姆貓家族IP角色形象而打造,湯姆貓家族IP在全球範圍內積累了一定的粉絲用户與知名度,其中,公司圍繞湯姆貓家族IP的遊戲產品在全球範圍內的累計下載量已超過240億次,湯姆貓系列動畫作品在全球範圍內的播放量已達1100億次;其次,公司AI機器人與天貓精靈等智能音箱的產品定位與產品功能也不一致,市面上主流智能音箱的主要功能為音樂播放、視頻通話、新聞資訊、有聲讀物等,公司的AI機器人產品定位為兒童的AI夥伴,主要着眼於面向兒童的交互陪伴,從日常陪聊、科普教育、情感關愛等多個維度與用户構建更深的情感鏈接;同時,產品的智能交互方式不一致,智能音箱產品更多為指令式交互,而公司AI語音機器人產品是AI驅動的擬人化交互,該產品可以主動聊天、隨時打斷,並具備記憶特徵;此外,在產品的商業模式上也將有較大差異,公司AI語音機器人產品計劃將通過實物與衍生周邊產品售賣、服務升級等獲得產品收入。
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