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研報掘金丨東吳證券:維持百潤股份“買入”評級 威士忌戰略新品發佈
東吳證券研報指出,百潤股份(002568.SZ)威士忌戰略新品發佈,新曲線漸入正軌。本次發佈亮相的2款新品,崍州單一麥芽威士忌創世版(700ml、46度)、百利得單一調和威士忌創世版(700ml、43度),官方售價均為399元。展望全年,預調酒業務:公司圍繞358度產品矩陣持續深耕,強爽蓄勢整固,微醺/清爽通過口味推新、包裝升級、加強鋪貨推動放量,預計預調酒收入在高基數下保持相對穩定。烈酒業務:目前新品已亮相發售,預計今年工作主要集中於銷售渠道與團隊人員搭建和完善,25年威士忌流通產品將正式投放市場,銷售反饋值得期待。維持“買入”評級。
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