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極光(JG.US)與荔枝新聞簽約儀式成功舉行
格隆匯 11-13 16:20

11月12日下午,極光與荔枝新聞簽約儀式在南京舉行。江蘇省廣播電視總枱網絡傳播部負責人、深圳市和訊華谷信息技術有限公司副總裁殷浩出席會議。

會上,荔枝新聞與深圳市和訊華谷信息技術有限公司(簡稱極光)簽署戰略合作協議,極光廣吿業務將聯手江蘇廣電集團,在極光現有流量庫基礎上新增了12306媒體資源,豐富極光廣吿媒體資源,為極光廣吿業務豐富了更多媒體類型,將品牌推廣信息推送給目標用户,傳遞品牌價值,高效促成轉化,提升了客户品牌傳播力,雙方將本着合作共贏的原則,進一步發揮各自在大數據領域優勢。

深圳市和訊華谷信息技術有限公司(簡稱極光)成立於2011年,是中國領先的客户互動和營銷科技服務商。隨着企業對客户觸達和營銷增長需求的不斷加強,極光前瞻性地推出了消息雲和營銷雲等解決方案,幫助企業實現多渠道的客户觸達和互動需求,以及人工智能和大數據驅動的營銷科技應用,助力企業數字化轉型。

荔枝新聞客户端是江蘇廣電總枱打造的免費新聞資訊類應用,是集廣播、電視、網站、報紙、UGC等多樣態內容為一體的融媒體聚合平台,2013年8月上線,是國內首個省級廣電媒體新聞客户端。為了聚力將荔枝新聞打造成為全國更有影響的綜合性網絡平台,今年以來總枱對荔枝新聞進行全面改版,以泛資訊+視頻化"為定位,立足"視聽化""垂類化"重塑生產機制、再造生產流程服務化""智能化",對架構、內容、功能、運營等全面升級。

極光副總裁殷浩表示,與荔枝新聞的合作,將帶來顯著的優勢和價值這種合作不僅拓寬了雙方的內容傳播渠道,增強了品牌影響力,還促進了技術與內容的深度融合,提升了用户體驗。通過共享資源和優勢互補,雙方能夠在快速變化的信息時代中保持競爭力,共同推動信息傳播行業的創新發展。

來源:微信公眾號.極光JIGUANG

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